Dobanovci, Serbia. “Our goal is the region, and with Bosnia-Herzegovina and Montenegro as our first step, we have embarked on our strategic expansion course,” says M&M Serbia’s Executive Director Nikola Vasiljevic. “Plans are to extend our brand to other neighboring countries.”
M&M Bosnia-Herzegovina and M&M Montenegro were both founded in the summer of 2021. “Bosnia Herzegovina is a growing market with significant potential. Montenegro is the smaller market, but not less important to the M&M Serbia network,” says Nikola Vasiljevic, who heads the new country units. At this time, both M&M Bosnia Herzegovina and M&M Montenegro have a staff of three; road transportation is the main business, but warehousing and customs clearance are offered, too. The first full business year is behind the two companies, and we wanted to know how they developed.
Challenges and lessons
“For both markets, the past two years were quite challenging for and highly unpredictable, but despite the challenges, we were able to adapt and contribute to the growth of the local logistics and transportation markets,” says Nikola Vasiljevic, who heads the two new units. “Our unique and personalized approach to each client has allowed us to assess the market and our capacities accurately, elevating service to a new level and finding the best solution for every inquiry. Most of the clients we work with in Montenegro and Bosnia Herzegovina are clients with whom we have had long-standing partnerships in Serbia. The focus is on import.”
“Were there any positive or negative surprises in the development of either company,” we ask.
“For a large corporation like ours, surprises, both positive and negative, are an integral part of business. The expertise of our staff is extremely important, as well as their approach to any particular situation. On a daily basis, we face challenges and strive to extract the maximum benefit from them. To us, negative situations are lessons that we can leverage as advantages in the future.”